Lucky Brand

Our jeans are made for the free thinkers, the thrill seekers, the go-getters, the daydreamers, those who have their own look and make their own luck. We find inspiration everywhere, from the laid-back lifestyle of our Southern California roots to contemporary pop culture and music. We have always celebrated creativity and community, individual expression and inclusion, with say-something graphic tees, free spirited bohemian fashions, and iconic denim that is both effortless and edgy, comfortable and rock ‘n’ roll.