Thrive Pet Foods

In 2000, we were looking at what went into pet foods that we bought for our own dogs and cats and even with 30 years of experience in the food business we just couldn’t decipher what the ingredients were. We decided to look into how they made these pet foods and to say we were surprised was an understatement. Pet foods that said ‘meaty’ or ‘fishy’ had very little or no meat nor fish, but rather were made of vegetable proteins which were flavoured to taste like meat or fish.